The agreement that governs your use of iqrev — the Terms, and both Exhibits, on one page.
This page contains the complete agreement — the Terms of Service and both Exhibits. A reference to “the Terms” in an Order Form or at checkout means this page in its entirety.
Last updated: 1 August 2026 Effective for all Orders placed on or after: 1 August 2026
These Terms of Service (the “Terms”) govern access to and use of the IQRev platform and related services provided by IQRev LLC, a Wyoming limited liability company (“IQRev,” “we,” “us”). By executing an Order Form that references these Terms, by clicking “I agree,” or by accessing or using the Service, the entity you represent (“Customer,” “you”) agrees to these Terms.
If you are accepting on behalf of a company, hotel, ownership entity, or management company, you represent that you have authority to bind that entity, and “Customer” means that entity.
PLEASE READ SECTION 7 (RIGHTS IN CUSTOMER DATA), SECTION 8 (AI AND ANALYTICAL OUTPUT — NO GUARANTEE), SECTION 16 (LIMITATION OF LIABILITY) AND SECTION 17 (BINDING ARBITRATION AND CLASS ACTION WAIVER) CAREFULLY. THEY LIMIT OUR LIABILITY, GRANT US BROAD AND PERPETUAL RIGHTS TO USE DATA YOU SUBMIT, AND REQUIRE MOST DISPUTES TO BE RESOLVED BY INDIVIDUAL ARBITRATION RATHER THAN IN COURT.
1.1 Components. The agreement between the parties (the “Agreement”) consists of, in the following order of precedence in the event of conflict: (a) the Order Form; (b) the Data Protection and Security Addendum attached as Exhibit A (“DPA”); (c) the AI and Aggregated Data Addendum attached as Exhibit B (“Data Addendum”); and (d) these Terms. Notwithstanding this order, the Data Addendum controls over the DPA and these Terms with respect to IQRev’s rights in De-Identified Data, Aggregated Data, Derived Data, and Model Improvements.
1.2 Order Forms. “Order Form” means an ordering document, online signup flow, or written or electronic confirmation executed or accepted by Customer that identifies the Properties covered, the Subscription Fees, the Subscription Start Date, and the Subscription Term.
1.3 No purchase order terms. Any pre-printed or click-accepted terms in a Customer purchase order, vendor portal, vendor onboarding form, procurement system, or supplier registration process are void and of no effect, even if IQRev signs, clicks through, or otherwise acknowledges them.
1.4 Electronic acceptance — no signature required.
(a) How the Agreement is formed. Customer accepts the Agreement by any of the following, each of which is sufficient on its own and has the same legal effect as a handwritten signature: (i) selecting a checkbox or equivalent control indicating agreement to these Terms during an online signup or checkout flow; (ii) completing a purchase through IQRev’s checkout provider; (iii) executing an Order Form; or (iv) accessing or using the Service after being presented with these Terms. No signature, countersignature, or paper document is required to form a binding Agreement.
(b) Consent to electronic records. The parties consent under the U.S. Electronic Signatures in Global and National Commerce Act (E-SIGN), the Uniform Electronic Transactions Act, and equivalent laws to transact electronically and to receive all notices, disclosures, records, and amendments electronically. Neither party will contest the validity, enforceability, or admissibility of the Agreement on the ground that it was accepted or delivered electronically, or that it lacks a handwritten signature.
(c) The acceptance record. IQRev retains, and Customer agrees is conclusive evidence of acceptance absent clear proof of error, a record consisting of: the identity of the accepting party as submitted at checkout or signup; the date and time of acceptance; the version identifier of the Terms then in effect; and the acceptance identifier assigned by IQRev’s checkout provider. IQRev will provide a copy of that record on Customer’s written request.
(d) Versioning. Each published version of these Terms carries a version identifier and effective date. IQRev maintains an archive of superseded versions at iqrev.com/terms/archive. The version identified in the acceptance record is the version that governs, until superseded under Section 18.
(e) Authority. The individual accepting represents that they are authorized to bind Customer and, where the Order Form or checkout flow identifies Properties that Customer does not itself own, that Customer holds the consents described in Section 5.3 and Exhibit B § 8.
(f) Order details. Where Customer accepts through an online checkout flow rather than a written Order Form, the Properties, fees, and options selected or confirmed in that flow — together with any order confirmation IQRev issues — constitute the Order Form for purposes of Section 1.2.
“Aggregated Data” means data derived from Customer Data that has been combined with data derived from other customers or from third-party sources and presented at a level that does not identify Customer, any Property, or any individual, as further described in the Data Addendum.
“Authorized User” means an individual Customer permits to access the Service, including Customer’s employees, revenue managers, contractors, asset managers, and third-party management company personnel.
“Customer Data” means data, records, files, and materials that Customer or its Authorized Users submit to the Service, or that IQRev retrieves from a Customer System at Customer’s direction, including PMS reservation and snapshot data, rate and inventory data, occupancy and pace data, group block data, forecast and budget data, and Customer’s responses to and feedback on Recommendations. Customer Data is not intended to, and under Section 5.4 must not, include Prohibited Data.
“Customer System” means any third-party system Customer directs IQRev to connect to or receive data from on Customer’s behalf, including Customer’s property management system, channel manager, booking engine, or rate-shopping subscription.
“De-Identified Data” means data derived from Customer Data from which direct identifiers of Customer, any Property, and any individual have been removed or obscured, and that IQRev does not attempt to re-identify.
“Derived Data” means Model Improvements, De-Identified Data, Aggregated Data, statistical and analytical output, benchmarks, indices, embeddings, weights, parameters, evaluation sets, and other materials created by or for IQRev that are derived from or informed by Customer Data.
“Documentation” means IQRev’s then-current user-facing documentation for the Service.
“Model Improvements” means improvements, refinements, tuning, weights, parameters, rules, heuristics, evaluation data, and other modifications to IQRev’s models, algorithms, and rule engines that result in whole or in part from processing Customer Data.
“Personal Information” means information that identifies or is reasonably capable of being associated with an identified or identifiable natural person, as further addressed in the DPA. Because Customer Data is not permitted to contain Prohibited Data under Section 5.4, Personal Information processed by IQRev consists principally of Authorized User account and contact data and Service usage and security logs.
“Prohibited Data” has the meaning given in Section 5.4(c).
“Reservation Identifier” has the meaning given in Section 5.4(b).
“Property” means a hotel or lodging property identified on an Order Form.
“Recommendation” means any rate recommendation, forecast, alert, benchmark, score, narrative, or other analytical or generated output the Service presents to Customer.
“Service” means the IQRev hosted revenue management and pricing analytics platform made available at ai.iqrev.com or a successor address, together with related integrations, APIs, and support.
“Subscription Term” means the period stated in Section 11.1.
3.1 Provision. Subject to Customer’s compliance with the Agreement and payment of Subscription Fees, IQRev will make the Service available to Customer and its Authorized Users during the Subscription Term for Customer’s internal business purposes in connection with the Properties identified on the Order Form.
3.2 Nature of the Service. The Service is a decision-support tool. It ingests Customer Data and third-party market data, produces analytics and Recommendations, and provides a workflow for Customer to review, accept, modify, or decline those Recommendations. The Service does not manage Customer’s business, and IQRev does not act as Customer’s revenue manager, agent, fiduciary, broker, or pricing authority. Section 8 governs the effect of Recommendations.
3.3 Changes to the Service. IQRev may modify, add to, or discontinue features of the Service. IQRev will not materially degrade the core functionality Customer is paying for during a paid Subscription Term without providing Customer notice and, at Customer’s election, a pro-rated refund of prepaid fees for the remainder of the then-current term as Customer’s sole remedy.
3.4 Beta features. Features identified as beta, preview, pilot, early access, or experimental are provided “AS IS,” may be withdrawn at any time, and are excluded from any service level, warranty, indemnity, or support commitment.
3.5 Third-party services and market data. The Service interoperates with third-party services, including property management systems, rate-shopping data providers, and AI model providers, and may display competitive rate and other market data licensed from third parties (“Market Data”). IQRev is not responsible for the availability, accuracy, or acts of any third-party service, and interruption or change to one is not a breach by IQRev. Market Data is provided “AS IS,” may be delayed or incomplete, and is subject to the originating provider’s terms. Customer may use Market Data only within the Service for its own internal revenue management purposes, and will not redistribute, resell, or publish it.
3.6 Self-service account management. IQRev makes available a self-service billing portal through which Customer may update its payment method, view invoices and payment history, and cancel its subscription under Section 11.2(a) without contacting IQRev.
3.7 Trial and pilot subscriptions. IQRev may grant Customer free, trial, pilot, proof-of-concept, or evaluation access to the Service (a “Trial”) for the period IQRev specifies. A Trial is provided solely so Customer can evaluate whether to purchase a paid subscription, may exclude features available in a paid subscription, and may be modified or terminated by IQRev at any time for any reason. NOTWITHSTANDING ANYTHING ELSE IN THE AGREEMENT, IQREV HAS NO WARRANTY, INDEMNITY, SUPPORT, SERVICE LEVEL, OR OTHER OBLIGATION WITH RESPECT TO A TRIAL, AND A TRIAL IS PROVIDED “AS IS.” Unless Customer enters into a paid subscription, the Agreement and Customer’s right to access the Service end at the end of the Trial period. Data submitted during a Trial is Customer Data and is subject to Section 7 and the Data Addendum. Section 7 rights in Trial data survive whether or not Customer converts to a paid subscription.
4.1 Accounts. Customer is responsible for all activity under its accounts, for maintaining the confidentiality of credentials, and for promptly notifying IQRev of suspected unauthorized access. Credentials may not be shared among individuals.
4.2 Authorized Users. Customer is responsible for its Authorized Users’ compliance with the Agreement. Acts and omissions of Authorized Users are deemed acts and omissions of Customer.
4.3 Restrictions. Customer will not, and will not permit any third party to: (a) resell, sublicense, rent, timeshare, or provide the Service as a service bureau to any third party, or use the Service for the benefit of any property not identified on an Order Form; (b) reverse engineer, decompile, or attempt to derive the source code, models, weights, rules, or algorithms of the Service, except to the extent this restriction is unenforceable under applicable law; (c) scrape, crawl, bulk-export, or systematically extract data or Recommendations from the Service other than through export features IQRev provides; (d) use the Service or its output to build, train, improve, or benchmark a competing product, or to monitor the Service for a competitive purpose; (e) upload malicious code or interfere with the integrity or performance of the Service; (f) submit data that Customer lacks the right to submit, or that is subject to obligations more restrictive than those in this Agreement; or (g) use the Service in violation of applicable law.
4.4 Suspension. IQRev may suspend Customer’s access, in whole or in part, if (a) Customer’s use poses a security or integrity risk to the Service or another customer, (b) Customer’s account is more than thirty (30) days past due, or (c) Customer’s use violates Section 4.3 or applicable law. Except where an immediate suspension is required to prevent harm, IQRev will provide notice and, where practicable, an opportunity to cure.
5.1 Customer’s responsibility for inputs. Customer is solely responsible for the accuracy, completeness, quality, legality, and provenance of Customer Data. IQRev’s output is only as good as the data submitted. IQRev has no obligation to validate, reconcile, or audit Customer Data.
5.2 Authorization to connect. Customer authorizes IQRev to access, retrieve, and store data from Customer Systems using credentials, API keys, or integration authorizations Customer provides or causes to be provisioned, for the purposes described in this Agreement. Customer represents that it has the right to grant this authorization, including any consent required from the operator of the Customer System, the Property owner, the management company, and any brand or franchisor.
5.3 Rights and authority. Customer represents and warrants that (a) it owns or has obtained all rights, consents, permissions, and authorizations necessary to submit Customer Data to the Service and to grant the licenses in Section 7 and the Data Addendum, including on behalf of Property owners, ownership entities, management companies, and franchisors as applicable; (b) submission of Customer Data and IQRev’s use of it as permitted here will not violate any law, contract, privacy policy, or third-party right; and (c) it has provided all notices and obtained all consents required for IQRev to process Personal Information as described in the DPA.
5.4 Prohibited data — the Service is not designed for guest personal information.
(a) Architecture. The Service is designed to ingest and analyze commercial reservation attributes — stay dates, room type, rate code and amount, market and source segment, distribution channel, travel agent or IATA code, booking and cancellation dates, group block, and similar fields — together with a Reservation Identifier used solely so Customer’s staff can locate the corresponding record in Customer’s own PMS. The Service does not require, and is not built to hold, guest identity.
(b) “Reservation Identifier” means a confirmation number, folio number, or equivalent reference. IQRev holds no key linking a Reservation Identifier to an individual; that linkage exists only in Customer’s PMS and under Customer’s control.
(c) Customer warranty. Customer represents and warrants that Customer Data will not include guest personal information or any other Prohibited Data. “Prohibited Data” means: guest or individual names; email addresses, telephone numbers, or postal addresses of guests; free-text reservation notes, comments, or special requests; payment card numbers or cardholder authentication data; government identification numbers; biometric data; protected health information; consumer credit or financial account credentials; precise geolocation; and information about individuals known to be under sixteen (16) years of age.
(d) The Service is not a PCI-DSS cardholder data environment, is not designed as a guest-data repository, and is not a system of record for personal information.
(e) If Customer submits Prohibited Data notwithstanding this Section, Customer does so at its own risk; IQRev’s obligations with respect to that data are limited to the general security obligations in the DPA; IQRev may delete, redact, or refuse to ingest it without notice and without liability; and Customer will indemnify IQRev under Section 15.2 for claims arising from it.
(f) Customer’s configuration duty. Customer is responsible for configuring its PMS exports and integrations so that Prohibited Data is not transmitted, and for promptly notifying IQRev if it discovers that Prohibited Data has been transmitted.
5.5 Customer’s backup obligation. Customer is responsible for maintaining its own copies of Customer Data in its source systems. The Service is not a system of record or a backup service.
6.1 As between the parties, Customer retains all right, title, and interest in and to Customer Data, including all intellectual property rights in it. Except for the licenses expressly granted in Section 7 and the Data Addendum, IQRev acquires no ownership of Customer Data.
This Section, together with the Data Addendum (Exhibit B), is a material inducement to IQRev’s provision of the Service at the Subscription Fees stated on the Order Form. Customer acknowledges that the Subscription Fees reflect the value of the rights granted in this Section.
7.1 License to operate the Service. Customer grants IQRev and its subprocessors a worldwide, non-exclusive, royalty-free license to host, store, copy, transmit, process, display, reformat, and create derivative works of Customer Data as necessary to provide, secure, support, and bill for the Service.
7.2 License to improve, train, and develop. Customer additionally grants IQRev a worldwide, non-exclusive, irrevocable, perpetual, royalty-free, fully paid, sublicensable and transferable license to use, reproduce, process, analyze, modify, and create derivative works of Customer Data in order to:
(a) develop, train, tune, evaluate, test, benchmark, and improve IQRev’s models, algorithms, rule engines, forecasting methods, and Recommendation logic;
(b) create, maintain, and commercially exploit De-Identified Data, Aggregated Data, and other Derived Data, including market benchmarks, indices, demand signals, and comparative analytics offered to other customers and to third parties;
(c) create and improve new products, features, and services; and
(d) perform internal analytics, capacity planning, fraud and abuse prevention, quality assurance, and research.
7.3 Guardrails on that license. IQRev will not, without Customer’s prior written consent:
(a) publish, sell, license, or disclose Customer Data to a third party in a form that identifies Customer, a Property, or an individual, except as permitted in Section 10 (Confidentiality) or required by law;
(b) use Personal Information within Customer Data for the purposes in Section 7.2(b) or 7.2(c) except in De-Identified form; or
(c) attempt to re-identify De-Identified Data, or provide De-Identified Data to a third party without contractually prohibiting re-identification.
The minimum-participation thresholds, competitive-sensitivity rules, and other constraints applicable to Aggregated Data are set out in the Data Addendum.
7.4 Ownership of Derived Data. IQRev exclusively owns all right, title, and interest in and to Derived Data, including all Model Improvements and Aggregated Data, and all intellectual property rights in them. Derived Data is not Customer Data and is not Customer Confidential Information. Customer irrevocably assigns to IQRev any right, title, or interest it may be deemed to have in Derived Data, and waives any moral or similar rights in it.
7.5 Survival and irreversibility. Customer acknowledges that (a) the licenses in Section 7.2 and IQRev’s ownership under Section 7.4 survive expiration or termination of this Agreement for any reason and are not revocable; (b) Model Improvements and Aggregated Data cannot as a technical matter be disentangled, unlearned, reversed, or extracted from IQRev’s models, benchmarks, and datasets; and (c) no termination, deletion request, or expiration obligates IQRev to retrain, roll back, degrade, or delete any model, benchmark, index, or Aggregated Data set. Section 11.5 governs deletion of the underlying identified Customer Data records.
7.6 Feedback. Customer grants IQRev a perpetual, irrevocable, royalty-free, worldwide right to use, without restriction or attribution, any suggestions, enhancement requests, evaluations of Recommendations, accept/decline decisions, “why” explanations, and other feedback Customer or its Authorized Users provide.
7.7 No compensation. Customer is not entitled to any fee, royalty, revenue share, or other compensation for IQRev’s exercise of the rights in this Section 7 or the Data Addendum.
8.1 Recommendations are advisory. Recommendations are informational and probabilistic. They are generated in part by statistical models, rule engines, and third-party artificial intelligence systems that operate on incomplete information about a market. Recommendations may be inaccurate, incomplete, outdated, internally inconsistent, or unsuitable for Customer’s circumstances.
8.2 Human decision required. Customer retains sole and exclusive authority over, and sole responsibility for, all pricing, inventory, distribution, and commercial decisions for its Properties. Unless and until Customer expressly enables an automated push feature under Section 8.3, no Recommendation takes effect in any Customer System unless an Authorized User reviews and approves it. Customer will maintain competent human review of all Recommendations and will not rely on the Service as the sole basis for any pricing decision.
8.3 Automated rate delivery (if enabled). IQRev may make available a feature that transmits Customer-approved or rule-bounded rate changes directly to a Customer System. That feature is off by default and operates only if Customer expressly enables it in writing or through an in-product control. If Customer enables it: (a) Customer authorizes IQRev to transmit rate and inventory changes to the designated Customer System on Customer’s behalf within the parameters Customer configures, including rate floors, rate ceilings, and maximum change limits; (b) each transmitted change is deemed a pricing decision made by Customer, whether or not an Authorized User reviewed that specific change; (c) Customer is responsible for configuring and monitoring its parameters and for reviewing rates published in its distribution channels; and (d) Customer may disable the feature at any time. IQRev’s liability arising from automated rate delivery is subject to Section 16 without exception.
8.4 No performance guarantee. IQRev does not warrant, guarantee, or represent that use of the Service will increase revenue, ADR, RevPAR, occupancy, profit, or market share, will avoid lost revenue or displacement, or will produce any particular business outcome. Any figure, model, forecast, projection, pace comparison, or example presented in the Service, in marketing materials, or in a sales conversation is illustrative only and is not a promise of results.
8.5 No professional advice. The Service does not provide legal, tax, accounting, valuation, investment, or other professional advice, and does not constitute an appraisal or a fairness opinion.
8.6 Customer’s compliance responsibility. Customer is solely responsible for ensuring that its pricing and distribution practices comply with applicable law, including antitrust and competition law, price advertising and display law, resort fee and mandatory fee disclosure law, consumer protection law, and any brand, franchise, management, OTA, or wholesale contract to which Customer is subject. Customer will make independent pricing decisions and will not use the Service to coordinate pricing, occupancy, or inventory with any competitor.
9.1 Fees. Customer will pay the Subscription Fees stated on the Order Form. Unless the Order Form says otherwise, fees are billed monthly in advance and are non-refundable and non-cancelable, and payments are not offsettable against amounts IQRev may owe Customer.
9.2 Payment. Invoices are due on receipt unless the Order Form states otherwise. Customer authorizes IQRev to charge the payment method on file for all amounts due, including on each renewal, until Customer terminates as permitted in Section 9.
9.3 Late payment. Past-due amounts accrue interest at the lesser of 1.5% per month or the maximum rate permitted by law, from the due date until paid. Customer will reimburse IQRev’s reasonable costs of collection, including attorneys’ fees.
9.4 Fee changes. IQRev may change Subscription Fees effective on any renewal by giving Customer at least thirty (30) days’ notice before the renewal date. If Customer does not accept the change, Customer’s sole remedy is to terminate under Section 11.2 before the renewal takes effect.
9.5 Property count. Fees are based on the Properties and, if applicable, room counts stated on the Order Form. If Customer adds a Property or materially increases room count, fees will be adjusted prospectively upon written agreement or Customer’s use of the Service for the added Property.
9.6 Taxes. Fees exclude taxes. Customer is responsible for all sales, use, GET, VAT, and similar taxes, excluding taxes on IQRev’s net income.
9.7 Disputes. Customer must dispute an invoice in writing within fifteen (15) days of the invoice date or it is deemed accepted. The parties will work in good faith to resolve disputed amounts; undisputed amounts remain due.
10.1 Definition. “Confidential Information” means non-public information disclosed by one party (“Discloser”) to the other (“Recipient”) that is designated confidential or that a reasonable person would understand to be confidential. IQRev’s Confidential Information includes the Service, Documentation, models, algorithms, rules, Derived Data, security information, and pricing. Customer’s Confidential Information includes Customer Data in identified form.
10.2 Obligations. Recipient will (a) use Discloser’s Confidential Information only to perform under this Agreement, (b) protect it with at least reasonable care, and (c) disclose it only to its personnel, subprocessors, and professional advisors who need to know and are bound by confidentiality obligations at least as protective.
10.3 Exclusions. Confidential Information does not include information that is or becomes public without Recipient’s breach, was known to Recipient without a duty of confidentiality, is received from a third party without a duty of confidentiality, or is independently developed without use of Confidential Information.
10.4 Compelled disclosure. Recipient may disclose Confidential Information if legally compelled, provided it gives (where legally permitted) prompt notice and reasonable cooperation to seek protective treatment.
10.5 Relationship to Section 7. Nothing in this Section 10 limits IQRev’s rights in Section 7 or the Data Addendum. Derived Data, De-Identified Data, and Aggregated Data are not Customer Confidential Information.
10.6 Term. Confidentiality obligations continue for three (3) years after disclosure, and indefinitely for trade secrets and for Personal Information.
11.1 Term. The Agreement begins on the Subscription Start Date and continues for the initial Subscription Term stated on the Order Form (by default, one (1) month), and automatically renews for successive periods of the same length unless terminated as provided below.
11.2 Cancellation by Customer.
(a) Monthly subscriptions. Where the Subscription Term is one (1) month, Customer may cancel at any time, for any reason, with no notice period and no cancellation fee, either through the self-service billing portal IQRev makes available or by written notice to IQRev. Cancellation takes effect at the end of the billing period in which it is requested. Customer retains access to the Service through the end of that period. Fees already paid for that period are not refunded, and no further fees are charged.
(b) Terms longer than one month. Where the Subscription Term stated on the Order Form is longer than one month, Customer may elect not to renew by giving written notice at least thirty (30) days before the end of the then-current term. Cancellation takes effect at the end of that term and fees for the term remain payable.
(c) No lock-in beyond the stated term. IQRev does not impose an early termination fee, a minimum commitment beyond the Subscription Term stated on the Order Form, or a requirement that Customer contact a representative in order to cancel.
11.2A Termination for convenience by IQRev. IQRev may terminate the Agreement for convenience on thirty (30) days’ written notice, and will refund any prepaid fees for the period after termination takes effect.
11.3 Termination for cause. Either party may terminate immediately on written notice if the other party materially breaches the Agreement and fails to cure within thirty (30) days after written notice describing the breach (ten (10) days for non-payment), or if the other party becomes insolvent, makes an assignment for the benefit of creditors, or has a receiver or bankruptcy proceeding commenced against it that is not dismissed within sixty (60) days.
11.4 Effect of termination. On termination or expiration: (a) Customer’s and its Authorized Users’ right to access the Service ends; (b) all accrued fees become immediately due; and (c) each party will return or destroy the other’s Confidential Information, subject to Sections 11.5, 11.6, and 7.5.
11.5 Data export and deletion. For thirty (30) days after termination or expiration, IQRev will, on Customer’s written request, make Customer Data available for export in the formats the Service then supports. After that period, IQRev will delete or de-identify identified Customer Data in its production systems within ninety (90) days, except as provided in Section 11.6. Deletion from backups occurs in the ordinary course of IQRev’s backup rotation, and archived copies remain subject to the DPA until deleted.
11.6 Retained rights (survives termination). Notwithstanding Sections 11.4 and 11.5, IQRev may retain and continue to use, in perpetuity, all Derived Data, De-Identified Data, Aggregated Data, and Model Improvements, and may retain Customer Data as required by law, for tax and audit records, for security and incident-response logs, and in routine backups until overwritten. Customer’s deletion request does not extend to Derived Data and does not obligate IQRev to alter, retrain, or roll back any model, benchmark, or dataset. See Section 7.5.
11.7 Survival. Sections 1.4, 2, 4.3, 5.3, 5.4, 6, 7, 8, 9, 10, 11.4–11.7, 12, 13, 15, 16, 17, and 19, together with the DPA and the Data Addendum in their entirety, survive termination or expiration. Section 14 survives only until Customer withdraws permission under Section 14.1.
12.1 IQRev will maintain administrative, technical, and physical safeguards designed to protect Customer Data as described in the DPA (Exhibit A), which is incorporated by reference.
12.2 The DPA governs IQRev’s processing of Personal Information, subprocessors, security incident notification, and data subject requests. In the event of conflict between these Terms and the DPA with respect to Personal Information, the DPA controls, except that the DPA does not limit IQRev’s rights in Section 7 or the Data Addendum with respect to De-Identified Data, Aggregated Data, and Derived Data.
12.3 Scope. Because Customer Data must not contain Prohibited Data (Section 5.4), the DPA is scoped accordingly and is deliberately narrower than a hotel-guest data processing agreement. If Customer requires IQRev to process guest personal information, that is outside the scope of this Agreement and requires a separate written addendum executed by both parties.
12.4 Anti-reidentification. IQRev will not attempt to associate a Reservation Identifier with any individual, and will not acquire or maintain any key enabling it to do so.
13.1 Mutual. Each party warrants that it has the legal power and authority to enter into this Agreement.
13.2 IQRev limited warranty. IQRev warrants that during the Subscription Term the Service will perform materially in accordance with the Documentation. Customer’s sole and exclusive remedy for breach of this warranty is for IQRev to use commercially reasonable efforts to correct the non-conformity and, if IQRev cannot do so within a reasonable time, to terminate the affected subscription and refund prepaid, unused fees for the terminated period.
13.3 DISCLAIMER. EXCEPT AS EXPRESSLY STATED IN SECTION 14.2, THE SERVICE, RECOMMENDATIONS, MARKET DATA, AND ALL OTHER MATERIALS ARE PROVIDED “AS IS” AND “AS AVAILABLE.” IQREV DISCLAIMS ALL WARRANTIES, EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE. IQREV DOES NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE, THAT DEFECTS WILL BE CORRECTED, OR THAT RECOMMENDATIONS, FORECASTS, OR MARKET DATA WILL BE ACCURATE OR COMPLETE.
13.4 No SLA by default. IQRev provides no uptime commitment, service credit, or support response time unless expressly stated on the Order Form or in a separately executed service level exhibit.
14.1 IQRev may identify Customer as a customer and use Customer’s name and logo on IQRev’s website, in investor and sales materials, and in customer lists, subject to Customer’s trademark usage guidelines provided in writing. Customer may withdraw this permission at any time by written notice, effective within thirty (30) days.
14.2 Any case study, quotation, or press release naming Customer requires Customer’s prior written approval.
15.1 By IQRev. IQRev will defend Customer against any third-party claim alleging that the Service, as provided by IQRev and used in accordance with the Agreement, infringes that third party’s United States patent, copyright, or trademark or misappropriates its trade secret, and will pay damages finally awarded or amounts in a settlement IQRev approves. IQRev has no obligation for claims arising from (a) Customer Data or Market Data, (b) use of the Service in combination with items not provided by IQRev, (c) modification of the Service by anyone other than IQRev, (d) use after IQRev notifies Customer to discontinue, or (e) beta features or free-of-charge use. If the Service becomes, or IQRev believes it may become, the subject of an infringement claim, IQRev may at its option procure the right to continue use, modify or replace the Service, or terminate the affected subscription and refund prepaid, unused fees. This Section 15.1 states IQRev’s entire liability and Customer’s exclusive remedy for infringement claims.
15.2 By Customer. Customer will defend, indemnify, and hold harmless IQRev and its members, officers, employees, and agents from and against any third-party claim, and all resulting damages, penalties, fines, and reasonable attorneys’ fees, arising from or relating to: (a) Customer Data, including any claim that IQRev’s use of Customer Data as permitted by Section 7 or the Data Addendum infringes or violates a third party’s rights; (b) Customer’s breach of Section 5.3 (rights and authority), Section 5.4 (prohibited data), or Section 8.6 (compliance); (c) Customer’s pricing, distribution, or commercial decisions, including any decision informed by a Recommendation; (d) any claim by a Property owner, ownership entity, management company, franchisor, brand, or Authorized User relating to Customer’s authority to submit data or to bind that party; or (e) Customer’s violation of applicable law, including antitrust, privacy, and consumer protection law.
15.3 Procedure. The indemnified party will give prompt notice of the claim, tender sole control of the defense and settlement to the indemnifying party (which will not settle in a manner imposing non-monetary obligations on the indemnified party without consent), and provide reasonable cooperation at the indemnifying party’s expense. Failure to give prompt notice reduces the indemnity only to the extent of resulting prejudice.
16.1 EXCLUSION OF INDIRECT DAMAGES. TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, LOST REVENUE, LOST BOOKINGS, DISPLACED BUSINESS, LOST OR MISPRICED INVENTORY, LOST GOODWILL, LOST OR CORRUPTED DATA, OR COST OF SUBSTITUTE SERVICES, ARISING OUT OF OR RELATING TO THE AGREEMENT, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE, AND WHETHER OR NOT THE PARTY WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
16.2 CAP. TO THE MAXIMUM EXTENT PERMITTED BY LAW, EACH PARTY’S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THE AGREEMENT WILL NOT EXCEED THE TOTAL SUBSCRIPTION FEES PAID OR PAYABLE BY CUSTOMER TO IQREV IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE FIRST EVENT GIVING RISE TO LIABILITY.
16.3 Application. The limitations in Sections 16.1 and 16.2 apply to all claims in the aggregate, not per claim, and apply even if a limited remedy fails of its essential purpose. In particular, and without limitation, these caps apply to any claim that a Recommendation, forecast, rate, automated rate transmission, data error, outage, or omission caused Customer to underprice, overprice, oversell, or fail to sell inventory.
16.4 Exclusions from the cap. The cap in Section 16.2 does not apply to (a) Customer’s payment obligations under Section 9, (b) Customer’s indemnification obligations under Section 15.2, (c) either party’s breach of Section 10 (Confidentiality) arising from willful misconduct, or (d) liability that cannot be limited under applicable law.
16.5 Allocation of risk. Customer acknowledges that the Subscription Fees reflect this allocation of risk, that IQRev would not provide the Service at those fees without these limitations, and that these limitations are an essential basis of the bargain.
16.6 Claim period. No claim arising out of the Agreement may be brought more than one (1) year after the claim accrued, except claims for non-payment.
16.7 No claims against individuals. To the fullest extent permitted by applicable law, Customer will not initiate or pursue any legal proceeding, or assert any claim, against any member, manager, officer, director, employee, contractor, or agent of IQRev personally in connection with the Agreement or the Service. Customer’s sole recourse is against IQRev LLC. Those individuals are intended third-party beneficiaries of this Section 16.7 and of Sections 16.1 and 16.2, and may enforce them directly.
17.1 Informal resolution first. Before initiating arbitration, the complaining party will send a written notice describing the dispute and the relief sought to the other party. The parties will attempt in good faith to resolve the dispute within thirty (30) days of that notice.
17.2 Binding arbitration. Any dispute, claim, or controversy arising out of or relating to the Agreement or the Service, including its formation, breach, termination, enforceability, or validity, that is not resolved under Section 17.1 will be finally settled by binding arbitration administered by the American Arbitration Association (“AAA”) under its Commercial Arbitration Rules, before a single arbitrator. Judgment on the award may be entered in any court of competent jurisdiction.
17.3 Seat and hearings. The seat of arbitration is Sheridan County, Wyoming. Hearings will be conducted by videoconference unless the arbitrator determines an in-person hearing is necessary. Each party bears its own attorneys’ fees; the arbitrator may award fees and costs to the prevailing party to the extent permitted by law.
17.4 CLASS ACTION AND JURY WAIVER. EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL AND ANY RIGHT TO BRING OR PARTICIPATE IN A CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION. THE ARBITRATOR MAY NOT CONSOLIDATE CLAIMS OF MORE THAN ONE PARTY AND MAY NOT PRESIDE OVER ANY FORM OF CLASS OR REPRESENTATIVE PROCEEDING. If this Section 17.4 is found unenforceable as to a particular claim, that claim will be severed and litigated in court under Section 17.6, and the remaining claims will proceed in arbitration.
17.5 Exceptions. Either party may (a) seek temporary or preliminary injunctive relief in a court of competent jurisdiction to protect its intellectual property or Confidential Information pending arbitration, and (b) bring an individual action in small claims court.
17.6 Governing law and forum. The Agreement is governed by the laws of the State of Wyoming, excluding its conflict of laws rules and the United Nations Convention on Contracts for the International Sale of Goods. For any matter not subject to arbitration, the parties submit to the exclusive jurisdiction and venue of the state and federal courts located in Sheridan County, Wyoming.
18.1 IQRev may modify these Terms. IQRev will post the updated Terms and, for material changes, will provide notice to Customer’s administrative contact at least thirty (30) days before they take effect.
18.2 Material changes take effect at the start of Customer’s next renewal term following the notice period. Customer’s continued use of the Service after that date constitutes acceptance. If Customer objects to a material change, Customer’s sole remedy is to terminate under Section 11.2 before the change takes effect.
18.3 Changes required by law, or that address a security or intellectual property risk, may take effect immediately on notice.
18.4 Section 7 and the Data Addendum will not be amended to expand IQRev’s rights in Customer Data submitted before the amendment’s effective date without Customer’s affirmative consent.
19.1 Independent contractors. The parties are independent contractors. Nothing creates a partnership, joint venture, employment, agency, or fiduciary relationship.
19.2 Assignment. Neither party may assign the Agreement without the other’s prior written consent, except that either party may assign it in its entirety, without consent, to an entity under common control or in connection with a merger, reorganization, or sale of all or substantially all of its assets or equity. Customer acknowledges that IQRev’s rights in Customer Data and Derived Data under Section 7 and the Data Addendum are assignable and transferable as part of such a transaction. Any other attempted assignment is void.
19.3 Subcontractors. IQRev may use subprocessors and subcontractors to provide the Service and remains responsible for their performance. Subprocessors are addressed in the DPA.
19.4 Notices. Notices to IQRev must be sent to legal@iqrev.com and, for notices of breach or termination, also by mail to IQRev’s registered agent address. Notices to Customer may be sent to the administrative contact or billing email on the Order Form or in Customer’s account, or posted in the Service. Email notice is effective on transmission absent a bounce.
19.5 Force majeure. Neither party is liable for failure or delay (other than payment obligations) caused by events beyond its reasonable control, including natural disaster, war, terrorism, labor action, epidemic, government action, internet or utility failure, or failure of a third-party provider or hosting facility.
19.6 Severability. If a provision is held unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions remain in effect.
19.7 Waiver. No waiver is effective unless in writing. Failure to enforce a provision is not a waiver of it.
19.8 Export and sanctions. Customer represents that it is not located in, and will not access the Service from, a country or region subject to comprehensive U.S. sanctions, and that it is not on any U.S. restricted party list.
19.10 Entire agreement. The Agreement is the entire agreement between the parties on its subject matter and supersedes all prior or contemporaneous proposals, representations, pilot arrangements, trial terms, and understandings, written or oral. Customer acknowledges that any data submitted to the Service during any pilot, trial, or pre-Agreement evaluation period is Customer Data subject to Section 7 and the Data Addendum as of the Subscription Start Date.
19.11 Counterparts and electronic signature. Order Forms may be executed in counterparts and by electronic signature, each of which is an original.
19.12 Interpretation. Headings are for convenience only. “Including” means “including without limitation.” No rule of construction against the drafter applies.
IQRev LLC 30 N Gould St Ste R, Sheridan, WY 82801 legal@iqrev.com · iqrev.com
Exhibit A — Data Protection and Security Addendum Exhibit B — AI and Aggregated Data Addendum
IQRev LLC — Data Protection and Security Addendum (“DPA”) Last updated: 1 August 2026
This DPA forms part of the Agreement between IQRev LLC (“IQRev”) and Customer. Capitalized terms not defined here have the meanings given in the Terms of Service.
1.1 The Service is not designed to hold guest personal information. Under Section 5.4 of the Terms, Customer warrants that Customer Data will not include guest names, guest contact details, free-text reservation notes, payment card data, government identifiers, health data, or other Prohibited Data. The Service ingests commercial reservation attributes and a Reservation Identifier (a confirmation or folio number) whose only purpose is to let Customer’s staff locate the corresponding record in Customer’s own PMS.
1.2 Reservation Identifiers are pseudonymous in IQRev’s hands. IQRev holds no name, contact detail, or other attribute that would allow it to associate a Reservation Identifier with an individual. The key linking the two exists only in Customer’s PMS, under Customer’s control. IQRev will not attempt to obtain it (Terms § 12.4). Reservation Identifiers are nonetheless protected as Confidential Information and are covered by the security measures in Section 5 of this DPA.
1.3 Accordingly, the Personal Information IQRev actually processes is limited to:
(a) Authorized User account data — name, business email address, business phone, job role, hashed password, MFA state; and
(b) Service usage and security data — IP address, timestamps, pages and records viewed, actions taken, and accept/modify/decline decisions on Recommendations.
Both categories concern Customer’s own personnel, not hotel guests.
1.4 If Prohibited Data reaches the Service anyway — for example through a misconfigured PMS export — Sections 8 and 9 of this DPA apply to it until it is deleted, and Section 5.4(e) of the Terms governs the allocation of risk. IQRev may delete or redact it without notice.
1.5 Guest data is out of scope. If Customer requires IQRev to process hotel guest personal information, that requires a separate written addendum executed by both parties (Terms § 12.3). This DPA is not that addendum.
2.1 Authorized User account data. For this category, Customer is the controller / business and IQRev is the processor / service provider.
2.2 Usage, telemetry, security, and audit logs; billing data. For these categories, IQRev acts as an independent controller / business, processing them to operate, secure, bill for, and improve the Service.
2.3 De-Identified Data, Aggregated Data, and Derived Data. IQRev acts as an independent controller / business. This data is created under Section 7 of the Terms and Exhibit B and is governed by those provisions.
2.4 Privacy Laws. “Privacy Laws” means data protection and privacy laws applicable to a party’s processing under the Agreement, including the California Consumer Privacy Act as amended (“CCPA”), Hawaii Rev. Stat. Chapters 487N and 487R, Wyo. Stat. §§ 40-12-501 et seq., and other U.S. state consumer privacy and breach notification laws to the extent applicable.
3.1 Documented instructions. IQRev will process Personal Information described in Section 1.3(a) only (a) as necessary to provide the Service, (b) in accordance with Customer’s documented lawful instructions, set out in the Agreement and Customer’s configuration of the Service, and (c) as required by law, in which case IQRev will notify Customer unless legally prohibited.
3.2 Service provider restrictions (CCPA). IQRev will not (a) sell or share Personal Information as those terms are defined in the CCPA; (b) retain, use, or disclose Personal Information for any purpose other than the business purposes specified in the Agreement, or outside the direct business relationship with Customer; or (c) combine Personal Information received from Customer with personal information received from another source, except as permitted by CCPA § 1798.140(e)(6) to build or improve the quality of the services provided to Customer. IQRev certifies that it understands and will comply with these restrictions.
3.3 De-identification is authorized. Customer instructs and authorizes IQRev to de-identify and aggregate Customer Data. Once de-identified in accordance with Section 6, the resulting data is not Personal Information, is not subject to the deletion obligations in Section 9, and is governed by Exhibit B. IQRev will (a) take reasonable measures to ensure the data cannot be associated with an individual, (b) publicly commit to maintaining and using it in de-identified form, (c) not attempt to re-identify it, and (d) contractually obligate recipients to the same.
3.4 Notification of inability to comply. IQRev will notify Customer if it determines it can no longer meet its obligations under applicable Privacy Laws.
4.1 Subject matter. Provision of the IQRev hotel revenue management and pricing analytics Service.
4.2 Duration. The Subscription Term, plus the retention periods in Section 9.
4.3 Nature and purpose. Ingestion, storage, structuring, analysis, aggregation, de-identification, statistical modeling, generation of Recommendations, display in dashboards and reports, and improvement of the Service.
4.4 Categories of data subjects. Customer’s employees, contractors, revenue managers, and other Authorized Users. Not hotel guests.
4.5 Data categories.
| Category | Examples | Personal Information? |
|---|---|---|
| Commercial reservation attributes | Arrival/departure dates, length of stay, room type, rate code and amount, ADR, market/source segment, distribution channel, travel agent or IATA code, booking date, lead time, cancellation and no-show status, group block, adults/children counts | No |
| Reservation Identifier | Confirmation or folio number, used solely for PMS lookup | Pseudonymous; not identifying in IQRev’s hands (§ 1.2) |
| Property and inventory data | Room counts, out-of-order status, rate grids, rate floors and ceilings, forecast and budget | No |
| Market data | Competitor published rates from licensed third-party providers | No |
| Authorized User account data | Name, business email, business phone, role, hashed password, MFA state | Yes |
| Usage and security data | IP address, timestamps, pages and records viewed, actions taken, Recommendation accept/decline decisions and written rationale | Yes |
| Billing data | Billing contact, billing address, payment method reference (IQRev stores no card numbers) | Yes |
4.6 Sensitive data. None is processed. Customer is instructed not to submit it (Terms § 5.4).
5.1 IQRev will implement and maintain administrative, technical, physical, and organizational measures designed to protect Customer Data and Personal Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access, appropriate to the risk and to IQRev’s size and stage. Current measures include:
Access control - Individual named accounts; no shared credentials for administrative access - Role-based authorization and per-Property access scoping within the Service - Multi-factor authentication available for user accounts and required for administrative and infrastructure access - Key-based SSH only for server access; password authentication disabled - Least-privilege database credentials; the application does not run as a database superuser
Encryption - TLS 1.2 or higher for all data in transit, including browser sessions and API integrations - HTTPS enforced with HSTS; automated certificate management - Passwords stored using a salted one-way hash - Secrets and API keys stored outside version control in restricted-permission environment files
Network and infrastructure - Firewalled hosts with only required ports exposed - Reverse proxy in front of application services - Managed Linux hosts with security patching - Separation of production from development environments
Application security - Server-side authorization checks on all data access paths - Parameterized queries / ORM usage to prevent injection - Session management with expiry and secure cookie flags - Rate limiting and abuse controls on authentication and AI endpoints - Ingest-side filtering designed to reject or strip Prohibited Data fields
Logging and monitoring - Application and access logging with timestamps and actor identity - Retention of security-relevant logs - Alerting on repeated authentication failures and anomalous access
Resilience - Regular encrypted backups of the production database - Periodic restore verification - Documented deploy and rollback runbooks
Vendor management - Subprocessor diligence and written agreements imposing equivalent data protection obligations
5.2 Evolution. IQRev may update these measures provided the overall level of security is not materially reduced.
5.3 Customer’s responsibilities. Customer is responsible for configuring access appropriately, promptly deprovisioning departed Authorized Users, protecting credentials, enabling MFA, securing the Customer Systems and exports it uses to transmit data to IQRev, and — importantly — configuring those exports so that Prohibited Data is not transmitted (Terms § 5.4(f)).
6.1 IQRev will treat data as De-Identified only where it has, at minimum:
(a) removed or irreversibly transformed Reservation Identifiers and any residual direct identifiers;
(b) for data used in Aggregated Data products, replaced Customer and Property identifiers with non-reversible pseudonyms and applied the participation thresholds in Exhibit B § 4;
(c) implemented technical controls and internal policies prohibiting re-identification; and
(d) bound any recipient by contract not to re-identify.
6.2 IQRev may retain an internal, access-restricted mapping between pseudonyms and Customer/Property identifiers solely for data quality, correction, and support. That mapping is Confidential Information and is not disclosed to any other customer.
7.1 Authorization. Customer generally authorizes IQRev to engage subprocessors. IQRev will impose data protection obligations on each subprocessor substantially equivalent to those in this DPA and remains responsible for their acts and omissions as if they were its own.
7.2 Categories of subprocessors. IQRev engages subprocessors in the following categories. All process data in the United States, except that a market data provider may also operate in the European Union.
| Category | Purpose | Data processed |
|---|---|---|
| Cloud infrastructure provider | Hosting, compute, storage, encrypted backups | All Customer Data |
| AI model provider(s) | Model inference for Recommendations, narratives, and Q&A | Aggregated pricing, occupancy, pace, and rate context only. No guest data and no Reservation Identifiers are included in prompts. |
| Property management system provider(s) | Source system integration, engaged at Customer’s direction | Reservation and property data |
| Market data provider(s) | Competitive published rate data | Property-level published rate data; no guest data |
| Email hosting and web form provider | Mailbox hosting for IQRev addresses; service and account notifications; enquiry forms on iqrev.com | Authorized User contact data; enquiry contact details |
| Website analytics provider | Traffic measurement on iqrev.com only. No Customer Data. | Approximate location derived from IP, device and browser type, pages viewed |
| Payment processor | Subscription billing and payment method storage | Billing contact and payment data. IQRev stores no card numbers. |
7.3 Named list available on request. IQRev maintains a current list identifying each subprocessor by legal name, purpose, and processing location, and will provide it to Customer within ten (10) business days of a written request — and in any event before Customer must decide whether to object under Section 7.4. That list is IQRev’s Confidential Information under Section 10 of the Terms. Customer may use it for its own vendor risk assessment, security review, and compliance purposes, and may share it with its professional advisors and, where reasonably required, with a Property owner, management company, or brand, in each case subject to equivalent confidentiality obligations. Customer may not otherwise publish or disclose it.
7.4 Changes. IQRev will notify Customer’s administrative contact at least thirty (30) days before a new subprocessor begins processing Personal Information, identifying the subprocessor and the reason for the change. Customer may object on reasonable data protection grounds within that period; the parties will work in good faith to find an alternative, and if none is available, Customer may terminate the affected subscription without penalty as its sole remedy.
7.5 AI subprocessor terms. IQRev’s agreements with its AI model providers prohibit those providers from using Customer’s prompt or output content to train their general-purpose models. IQRev does not authorize any AI subprocessor to retain Customer Data beyond what is necessary to return the response and to meet the provider’s abuse-monitoring retention period.
8.1 Notice. IQRev will notify Customer without undue delay, and in any event within seventy-two (72) hours, after becoming aware of a Security Incident affecting Customer Data or Personal Information. “Security Incident” means a breach of security leading to the accidental or unlawful destruction, loss, alteration, or unauthorized disclosure of or access to such data. Unsuccessful attempts, pings, scans, and routine blocked traffic are not Security Incidents.
8.2 Content. Notice will describe, to the extent known: the nature of the incident, the categories and approximate volume of data and individuals affected, likely consequences, and measures taken or proposed. IQRev will supplement as information becomes available.
8.3 Cooperation. IQRev will reasonably assist Customer with Customer’s notification obligations under Privacy Laws. As between the parties, Customer is responsible for determining whether notification to individuals or regulators is required and for making it, unless the law requires IQRev to notify directly.
8.4 No admission. IQRev’s notice is not an acknowledgment of fault or liability.
9.1 IQRev retains Customer Data and Personal Information for the Subscription Term and as described in Section 11.5 of the Terms.
9.2 Within thirty (30) days after termination, IQRev will make Customer Data available for export on written request. After that period, IQRev will delete or de-identify identified Customer Data and Personal Information in production systems within ninety (90) days.
9.3 Exceptions. IQRev may retain data (a) as required by law or for tax, accounting, or audit purposes; (b) in security, audit, and access logs; (c) in encrypted backups until overwritten in the ordinary backup rotation; and (d) as necessary to establish, exercise, or defend legal claims. Retained copies remain subject to this DPA until deleted.
9.4 De-Identified, Aggregated, and Derived Data are excluded from Sections 9.2 and 9.3 and are retained in perpetuity in accordance with Sections 7.5 and 11.6 of the Terms and Exhibit B. Customer acknowledges this is not a retention of Personal Information.
9.5 IQRev will provide written confirmation of deletion on Customer’s request.
10.1 Guests. Because IQRev does not hold guest identity and cannot associate a Reservation Identifier with an individual, IQRev cannot locate, produce, correct, or delete records about a specific guest. Customer, which holds the linkage in its PMS, is responsible for responding to guest requests. On Customer’s written request identifying specific Reservation Identifiers, IQRev will delete or suppress the corresponding records.
10.2 Authorized Users. IQRev will provide reasonable assistance, through Service functionality or commercially reasonable manual effort, to enable Customer to respond to access, correction, deletion, and portability requests from its Authorized Users. If IQRev receives such a request directly, it will not respond substantively and will, where permitted, redirect the individual to Customer and notify Customer promptly.
10.3 Impact assessments. IQRev will provide information reasonably necessary for Customer to conduct a data protection impact assessment relating to the Service.
11.1 On Customer’s written request no more than once per twelve (12) months, IQRev will provide a summary of its security practices, a completed standard security questionnaire, and any third-party audit reports or certifications it then holds.
11.2 Where Privacy Laws require an audit right that Section 11.1 does not satisfy, the parties will agree a proportionate remote review at Customer’s expense, on thirty (30) days’ notice, no more than once per year (except following a Security Incident), subject to confidentiality and IQRev’s reasonable security requirements. Customer’s reviewer may not be a competitor of IQRev.
12.1 IQRev processes and stores data in the United States, and the Service is offered to customers operating in the United States. Customer is responsible for determining whether any transfer of data from outside the United States to IQRev is lawful. If a lawful transfer mechanism is required, the parties will execute one as a further addendum, which will control for transfers subject to it.
13.1 Each party’s liability under this DPA is subject to the limitations and exclusions in Section 16 of the Terms.
13.2 In the event of a conflict between this DPA and the Terms with respect to the processing of Personal Information, this DPA controls. This DPA does not limit IQRev’s rights in Section 7 of the Terms or Exhibit B with respect to De-Identified Data, Aggregated Data, Derived Data, or Model Improvements.
13.3 This DPA is governed by the law and dispute resolution provisions of Section 17 of the Terms.
IQRev LLC — AI and Aggregated Data Addendum (“Data Addendum”) Last updated: 1 August 2026
This Data Addendum forms part of the Agreement and sets out how IQRev uses Customer Data to train and improve its models and to create market data products, and the limits IQRev observes in doing so. Capitalized terms not defined here have the meanings given in the Terms of Service.
1.1 IQRev’s Service improves as more properties contribute data. Customer acknowledges that Customer’s grant of the rights in Section 7 of the Terms and in this Data Addendum is a material part of the consideration IQRev receives, is reflected in the Subscription Fees, and is not revocable.
1.2 Customer receives, in exchange, access to a Service whose models, benchmarks, and market analytics are built on the pooled contributions of all participating properties.
2.1 Model training and improvement. IQRev may use Customer Data to develop, train, fine-tune, evaluate, test, validate, and improve its forecasting models, demand models, rate recommendation logic, rules engines, prompts, evaluation datasets, and any successor or replacement technology, including for use across all of IQRev’s customers and products.
2.2 Aggregated market data. IQRev may create, maintain, publish, license, sell, and otherwise commercially exploit Aggregated Data derived in whole or in part from Customer Data, including market demand indices, compression signals, pace and pickup benchmarks, booking-window distributions, segment mix benchmarks, and rate positioning analytics, and may offer them to other customers, to prospective customers, to industry participants, and to third parties.
2.3 Product development and research. IQRev may use Customer Data and Derived Data to design new features and products, to produce internal and public research, and to prepare marketing, investor, and industry materials, in each case only in De-Identified or Aggregated form when disclosed outside IQRev.
2.4 Third-party AI providers. IQRev uses third-party AI model providers to generate certain Recommendations and narratives. IQRev’s agreements with those providers prohibit them from using Customer’s content to train their general-purpose models. Prompts sent to those providers contain aggregated pricing, occupancy, pace, and rate context only, and do not include Reservation Identifiers or any guest-level data.
2.5 No guest data. IQRev’s models are trained on commercial reservation attributes, rate and inventory data, and Customer’s Recommendation feedback. They are not trained on, and the Service is not designed to receive, guest personal information (Terms § 5.4).
IQRev will not:
3.1 Disclose Customer Data to any other customer or third party in a form that identifies Customer, a Property, or an individual, except (a) with Customer’s written consent, (b) as required by law or legal process, (c) to IQRev’s subprocessors under the DPA, or (d) where the data is already lawfully public (see Section 5).
3.2 Disclose Customer’s non-public forward-looking data — including on-the-books occupancy, on-the-books ADR, unconstrained forecasts, budget, group block pace, or planned rate actions — to any other customer in identified form.
3.3 Use Personal Information for the purposes in Sections 2.2 or 2.3 other than in De-Identified form, or include Reservation Identifiers in any Aggregated Data output.
3.4 Attempt to re-identify De-Identified Data, or supply De-Identified or Aggregated Data to a third party without a contractual prohibition on re-identification.
3.5 Sell or share Personal Information as those terms are defined in the CCPA.
3.6 Represent to any third party that Customer endorses the Service without Customer’s consent, beyond the reference rights in Section 14 of the Terms.
4.0 Activated Markets. Aggregated Data products are offered only in Activated Markets — markets in which IQRev determines that participation is sufficiently broad and diverse to permit meaningful and non-identifying aggregation, applying at minimum the thresholds in Sections 4.1 through 4.3. IQRev is not required to provide, and will not provide, Aggregated Data products for Customer or any Property located outside an Activated Market, and a market may cease to be an Activated Market at any time. Availability of an Aggregated Data product is a product condition, not a service commitment, and its absence is not a breach of the Agreement or grounds for a refund.
Before Customer Data contributes to any Aggregated Data output made available outside IQRev, IQRev will apply, at minimum:
4.1 Minimum participation. No aggregated metric is displayed unless it is computed from a minimum number of distinct properties held by a minimum number of distinct ownership or management groups. IQRev maintains documented minimum-participation thresholds and will disclose the thresholds then in effect to Customer on written request (Section 4.7).
4.2 No dominant contributor. No single property may contribute more than a documented maximum share of the weight of a displayed aggregate. Where room-count weighting would breach that limit, IQRev applies capping or unweighted averaging.
4.3 No reverse engineering by subtraction. IQRev will suppress or further aggregate any metric where the composition of the sample, combined with a recipient’s knowledge of its own contribution, would allow a recipient to derive another identified property’s underlying figure.
4.4 De-identification. Property and customer identifiers are replaced with non-reversible pseudonyms or removed entirely. Direct identifiers of individuals are removed before aggregation.
4.5 Forward-looking data. Aggregated Data reflecting future stay dates (on-the-books occupancy, pace, pickup, forward ADR) is published only as market-level aggregates meeting Sections 4.1 through 4.3. IQRev will not publish forward-looking data attributed to any identified property.
4.6 No weakening without notice. IQRev may adjust the documented thresholds, but will not reduce the level of protection they provide without giving Customer at least thirty (30) days’ notice, during which Customer may exclude its data under Section 9.2 without penalty.
4.7 Documentation and disclosure. IQRev maintains written documentation of the thresholds and suppression rules actually applied to each Aggregated Data output, and will provide it to Customer within ten (10) business days of a written request. That documentation is IQRev’s Confidential Information under Section 10 of the Terms; Customer may use it for its own compliance, legal, and risk assessment purposes and share it with its professional advisors under equivalent confidentiality obligations, but may not otherwise publish or disclose it.
5.1 Publicly displayed room rates — rates a consumer can observe on an online travel agency, brand website, or metasearch site — are not confidential, and nothing in this Data Addendum restricts IQRev from displaying, at property level and attributed, rate data that is lawfully obtained from public sources or licensed from a rate-shopping provider.
5.2 Public rate data is subject to the terms of the originating provider and to Section 3.5 of the Terms.
5.3 For clarity, the fact that a rate is publicly displayed does not make Customer’s underlying occupancy, pace, segment mix, cost, or rate strategy public, and those remain subject to Sections 3.1 and 3.2.
Customer and IQRev each acknowledge that IQRev serves multiple properties that may compete with one another, and agree to the following, which are material terms:
6.1 Independent decision-making. Customer sets its own rates. Customer will make all pricing, inventory, and distribution decisions independently, based on its own business judgment. Customer is under no obligation to accept, and IQRev will never require, condition service on, or penalize the rejection of, any Recommendation. Customer may modify or decline any Recommendation at any time, for any reason or none.
6.2 No agreement among customers. Nothing in the Agreement constitutes, and Customer will not treat the Service as, an agreement, understanding, or invitation among IQRev’s customers to fix, stabilize, raise, maintain, or coordinate rates, occupancy, capacity, discounts, fees, or terms of sale.
6.3 No conduit for coordination. Customer will not use the Service to communicate, signal, or receive another competitor’s non-public pricing intentions, and will not ask IQRev to relay such information. IQRev will not act as a conduit for such communication.
6.4 No pricing floor or discipline mechanism. IQRev does not monitor, report, or enforce customer adherence to Recommendations across customers, and does not offer any product that identifies whether a competitor has accepted or rejected a Recommendation.
6.5 Compliance responsibility. Each party is responsible for its own compliance with antitrust and competition law. Section 8.6 of the Terms applies.
6.6 Right to modify. IQRev may change the aggregation standards in Section 4, the composition of Aggregated Data products, or the availability of any feature, at any time, if IQRev reasonably determines the change is advisable to address a legal, regulatory, or competition-law risk. Such a change is not a breach of the Agreement and does not entitle Customer to a refund.
7.1 Ownership. IQRev exclusively owns all Derived Data, including Model Improvements, De-Identified Data, and Aggregated Data, as provided in Section 7.4 of the Terms.
7.2 Survival. The rights granted in Section 7 of the Terms and this Data Addendum survive expiration or termination of the Agreement for any reason, in perpetuity.
7.3 Irreversibility. Customer acknowledges that once Customer Data has contributed to a Model Improvement or an Aggregated Data set, that contribution cannot as a practical or technical matter be isolated, unlearned, reversed, or removed. Termination, a deletion request, or a data subject request does not require IQRev to retrain a model, recompute a historical benchmark, withdraw a published dataset, or delete any Derived Data.
7.4 Data submitted before the Agreement. Data Customer submitted to the Service during any pilot, trial, proof of concept, or evaluation period preceding the Subscription Start Date is Customer Data and is subject to Section 7 of the Terms and this Data Addendum as of the Subscription Start Date.
7.5 Assignability. The rights in this Data Addendum are assignable and transferable by IQRev, including in connection with a financing, merger, reorganization, or sale of all or substantially all of IQRev’s assets or equity. See Section 19.2 of the Terms.
8.1 Customer represents and warrants that it has all rights, authority, consents, and approvals necessary to grant the rights in Section 7 of the Terms and in this Data Addendum, including from each Property owner, ownership entity, management company, franchisor, brand, and asset manager whose consent may be required, and that granting them does not breach any agreement to which Customer or any Property is subject.
8.2 Customer will promptly notify IQRev if any such right, authority, or consent is withdrawn or found not to exist. Withdrawal operates prospectively only and does not affect Derived Data already created.
8.3 Customer’s indemnification obligation in Section 15.2 of the Terms applies to any claim arising from a breach of this Section 8.
9.1 No opt-out from model training. The rights in Section 2.1 are a condition of the Service and are not subject to opt-out.
9.2 Aggregated market data opt-out (if offered). If IQRev offers an option to exclude Customer’s data from outward-facing Aggregated Data products, the terms and any fee adjustment will be stated on the Order Form. Absent an express exclusion recorded on the Order Form, Customer’s data is included. An exclusion is prospective only and does not affect Aggregated Data already computed or published.
9.3 Reciprocity. Where IQRev offers an Aggregated Data product, access to it is conditioned on Customer maintaining an active data connection under Section 5.2 of the Terms. If Customer’s data connection is discontinued, IQRev may withdraw access to Aggregated Data products without notice, refund, or liability.
10.1 In the event of a conflict between this Data Addendum and the Terms regarding IQRev’s rights in Customer Data, Derived Data, De-Identified Data, or Aggregated Data, this Data Addendum controls.
10.2 This Data Addendum is governed by the law and dispute resolution provisions of Section 17 of the Terms.
